نوع مقاله : مقاله پژوهشی
نویسندگان
1 شهرداری بندرعباس
2 دانشگاه پیام نور تهران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Abstract
Background: In the era of digital transformation, human resource management (HRM) is increasingly shifting toward the use of data and advanced analytics. The application of big data and analytical tools can optimize decision-making, enhance accuracy in recruitment and retention, improve development effectiveness, and enable more precise performance evaluation.
Objective: This article aims to design a data-driven HRM model in training within the municipalities of Hormozgan Province.
Method: This study is an applied research that explores the nature of phenomena and the relationships among variables, principles, and theories, with attention to extending the boundaries of knowledge in the scientific field. Based on its purpose, the present research is exploratory in nature and seeks to design a data-driven HRM model for the municipalities of Hormozgan Province. Both library studies and field methods, such as semi-structured interviews, were employed. Accordingly, the study is classified as qualitative exploratory research. A total of 20 experts were purposively selected based on inclusion criteria and interviewed using a semi-structured format. Sampling continued until theoretical saturation was achieved. The data obtained from the interviews were analyzed using MAXQDA software.
Findings: The categorization of concepts and codes revealed that the data-driven HRM model consists of 43 basic themes, 14 organizing themes, and 6 overarching (main) themes.
Conclusion: Data-driven HRM is not only a technological necessity but also a human-centered and strategic approach to managing human capital. By relying on accurate data, organizations can gain a deeper understanding of employee performance, motivation, needs, and capacities. The findings demonstrated that implementing this model in the municipalities of Hormozgan Province not only enhances the effectiveness of HRM processes but also promotes organizational justice, increases transparency, improves employee satisfaction, and optimizes costs.
کلیدواژهها [English]
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