پژوهش های کیفی در علوم رفتاری

پژوهش های کیفی در علوم رفتاری

مدیریت زنجیرۀ تأمین رفتاری: مفهوم‌سازی آزمایش‌های انسانی در پژوهش‌های لجستیک

نوع مقاله : مقاله مروری

نویسندگان
محمدمیلاد احمدی
الهام مقدم‌نیا
استادیار، گروه مدیریت، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
10.22077/qrbs.2025.10230.1126
چکیده
زمینه: تصمیم‌گیری در مدیریت لجستیک و زنجیرۀ تأمین، اغلب تحت تأثیر سوگیری‌های شناختی و عوامل رفتاری قرار می‌گیرد؛ با این حال، بخش عمده‌ای از مطالعات این حوزه همچنان بر مدل‌های عقلایی و بهینه‌سازی کمی متمرکزند. این موضوع موجب شده است که نقش فرآیندهای ذهنی، تعاملات انسانی و ادراک شرکت‌کنندگان در زنجیرۀ تأمین کمتر مورد توجه قرار گیرد.
هدف: هدف مطالعۀ حاضر، بررسی نقش و کارکرد آزمایش‌های رفتاری در پژوهش‌های حوزۀ لجستیک و زنجیرۀ تأمین و تبیین ظرفیت آن‌ها در تولید شواهد تجربی معتبر برای تحلیل تصمیم‌گیری انسانی بود. تمرکز این پژوهش، بر نشان‌دادن این نکته بود که چگونه آزمایش‌های سناریومحور آزمایشگاهی و آزمایش‌های میدانی می‌توانند به اصلاح و اعتبارسنجی نظریه‌ها و مدل‌های مدیریتی کمک کنند.
روش: این پژوهش، بر مبنای مرور نظام‌مند ادبیات انجام شد. جست‌وجوی منابع در پایگاه‌های Scopus، Web of Science،Google Scholar و نیز پایگاه‌های داخلی SID، Magiran وISC و با استفاده از کلیدواژه‌هایی مانند "behavioral supply chain"، "behavioral logistics"، "behavioral experiment" و معادل‌های فارسی انجام شد. تا انتهای بازۀ زمانی جست‌وجو (یعنی مرداد 1404 – August 2025)، در مجموع ۷۳ منبع شناسایی و پس از اعمال معیارهای ورود و خروج، ۵۰ پژوهش برای تحلیل نهایی انتخاب شد. تحلیل داده‌ها با استفاده از کدگذاری مفهومی ترکیبی (باز-محوری-انتخابی) انجام و مضامین در قالب هشت مؤلفۀ کلیدی استخراج شد.
یافته‌ها: نتایج نشان داد که انحراف از تصمیم‌گیری منطقی، اثرات متقابل انسانی و برداشت‌های ذهنی، نقش مهمی در عملکرد زنجیرۀ تأمین دارند؛ نمونۀ بارز آن اثر شلاق چرمی است. آزمایش‌های رفتاری -به‌ویژه آزمایش‌های سناریومحور و شبیه‌سازی‌های تصمیم‌گیری- امکان مشاهدۀ کنترل‌ شدۀ این پدیده‌ها و آزمون فرض‌های رفتاری را فراهم می‌کنند.
نتیجه‌گیری: به‌کارگیری آزمایش‌های رفتاری، به‌عنوان بخشی از یک رویکرد پژوهشی ترکیبی، می‌تواند به تقویت اعتبار نظری مدل‌های تصمیم‌گیری و بهبود طراحی سیاست‌های مدیریتی در زنجیرۀ تأمین کمک کند. این روش‌ها، ضمن کاهش هزینه و ریسک مطالعات میدانی، امکان تحلیل دقیق‌تر فرآیندهای شناختی و تعاملات انسانی را فراهم می‌سازند.
کلیدواژه‌ها
آزمایش‌های رفتاری
مدیریت عملیات رفتاری
لجستیک رفتاری
اقتصاد رفتاری
مدیریت زنجیرۀ تأمین
آزمایشگاه مدیریت
موضوعات

عنوان مقاله English

Behavioral Supply Chain Management: Conceptualizing Human Experiments in Logistics Research

نویسندگان English

Mohammad Milad Ahmadi
Elham Moghadamnia
Assistant professor, Department of Management, SR.C., Islamic Azad University, Tehran, Iran
چکیده English

Background: Decision-making in logistics and supply chain management is often influenced by cognitive biases and behavioral factors; however, much of the existing research in this field remains focused on rational models and quantitative optimization. As a result, the role of mental processes, human interactions, and participant perceptions within the supply chain has received limited attention.
Aim: The purpose of this study was to examine the role and function of behavioral experiments in logistics and supply chain research and to explain their capacity to generate valid empirical evidence for analyzing human decision-making. The emphasis was on demonstrating how laboratory scenario-based experiments and field experiments can contribute to refining and validating managerial theories and models.
Method: This study was conducted through a systematic literature review. Sources were searched in Scopus, Web of Science, Google Scholar, and domestic databases including SID, Magiran, and ISC using keywords such as "behavioral supply chain", "behavioral logistics", "behavioral experiment", and their Persian equivalents. By the end of the search period (August 2025 / Mordad 1404), a total of 73 studies had been identified, and after applying inclusion and exclusion criteria, 50 studies were selected for final analysis. Data were analyzed using a combined conceptual coding approach (open– axial– selective), through which eight key thematic components were extracted.
Results: The results indicate that deviations from rational decision-making, interpersonal effects, and subjective interpretation play significant roles in supply chain performance; a notable example is the bullwhip effect. Behavioral experiments particularly scenario-based experiments and decision-making simulations enable the controlled observation of such phenomena and the empirical testing of behavioral assumptions.
Conclusions: Incorporating behavioral experiments as part of a mixed-method research approach can strengthen the theoretical validity of decision-making models and enhance the design of managerial policies in supply chain contexts. These methods reduce the cost and risk associated with field studies while enabling more precise analysis of cognitive processes and human interactions.

کلیدواژه‌ها English

behavioral experiments
behavioral operations management
behavioral logistics
behavioral economics
supply chain management
management laboratory
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پژوهش های کیفی در علوم رفتاری
دوره 4، شماره 2 - شماره پیاپی 8
زمستان 1404
1404
صفحه 189-216

  • تاریخ دریافت 18 مهر 1404
  • تاریخ بازنگری 13 آذر 1404
  • تاریخ پذیرش 17 آذر 1404