Background: Strategic entrepreneurship, as a combination of entrepreneurial innovation and strategic insight, can be the driving force for the development of the sports tourism industry and the creation of sustainable value, and as an integrated paradigm, it can play a pivotal role in the transformation and promotion of the sports tourism industry.

Objective: The aim of this research is to provide a comprehensive analysis of the constituent factors, operational requirements, and macro-consequences of strategic entrepreneurship in the field of sports tourism in Iran.

Method: This research is applied in terms of its purpose and qualitative in terms of the nature of the data and the method of collection and analysis. The research strategy was content analysis. The required data were collected through in-depth semi-structured interviews with 11 experts (professors, researchers, and executive activists in the fields of sports management, tourism, and entrepreneurship) and a targeted study of 10 related scientific articles. The coding process was carried out at three basic, organizing and comprehensive levels, and its reliability was confirmed by calculating the Holst agreement coefficient (0.89).

Findings: The findings showed that strategic entrepreneurship in this area consists of three interconnected parts: 1) effective factors in 9 comprehensive themes (macroenvironmental context, institutional and governance context, entrepreneurial ecosystem, entrepreneurial capabilities and characteristics, organizational resources and capital, organizational capabilities and strategies, sustainability and comprehensive social responsibility, organizational empowerment against risk and crisis, differentiation and value creation in the market), 2) implementation requirements in 5 comprehensive themes (such as: institutional, strategic, human resources, technological and cultural), and 3) macro-development consequences in 5 comprehensive themes (economic, socio-health, cultural-international, environmental and technological). These dimensions were presented in the form of a systematic framework that outlines the relationships between them.

Conclusion: This research provides a diagnostic and forward-looking framework for researchers and policymakers. In addition to explaining the situation, this framework provides a criterion for evaluating the development path and justifying large investments. The implementation of this model can help transform Iran's sports tourism into a leading, wealth-generating, and identity-building industry at the national and regional levels.